I Love Ugly is a small group of like minded people brought together by their love of the arts of fashion, industrial design and music.It started in 2008 from the confines of designer, Valentin Ozich’s closet and prides itself on offering premium menswear clothing and fashion accessories.nI Love Ugly has officially launched at The Department Store in Auckland’s Takapuna. The store is conceptually based on a lifestyle wardrobe and houses all of the latest I Love Ugly garments, products and collaboration concepts.

I think if I was a guy I would wear I Love Ugly, I also think I would like a guy wearing I Love Ugly.