Creative Common Occupation

A group of recent design graduates,who are a collective called Creative Common Occupation held a pop-up event showcasing their work in Auckland last week and although I couldn’t attend  (because I don’t live in Auckland) my sister, who’s a fabulous photographer went along and got some photo’s for femme hysterique. I love the concept of a creative community coming together in a shared initiative -To feed off one another ‘s ideas and resources!

Creative Common Occupation  is a group of recent design graduates who use a common currency; sharing different skill-sets to elevate individual exploits.  CCO uses irregular tactics to disrupt less mobile traditional design processes.  Drawing on past experiences, the strength of CCO is in the making of quality local product. They have a physical connection to the complete process of making, “in an endeavour to make our craft our occupation.

Photography//Rebekah Parsons-King














Zambesi campaign

Photography: Marissa Findlay

Models – Dean Honore @ 62 models. Georgia Fowler @ N Model Management

Makeup: Steph Lai

Hair: Matt Bennns @ Stephen Marr

Photographers inspiration:

“I wanted to do something a little more serious but still cinematic. I like the mystery of using an older guy, the story on his face etc… and Georgia reminds me of a 90′s model/actress like Nastassja Kinski or Milla Jovovich- strong and seductive. I like the simplicity of the dirty canvas backgrounds and the glass; a juxtaposition of grunge and modern much like the Zambesi Collection”








BLACK debut

Weeeeee bit excited to have my first Q&A and photo’s in my favourite NZ fashion magazine BLKonBLK aka BLACK

iD 2014

iD Dunedin Fashion Week is finally over and although it was heaps of fun, I am absolutely exhausted now! I’ve been too busy writing for other publications to keep this blog updated, however here’s some of my favourite shots from the week. They’re a bit all over the place because they’re from my phone and camera. You can see more here. xx

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sneaking a peek

Here’s a little 30 second teaser clip for Federation‘s winter campaign video, which is coming out soon! I like when fashion is conveyed through film…I also like a man with a mo ;)

I will be good

I wrote my own take on NOM*d‘s Autumn?Winter 2014 collection ‘I Will Be Good’, but somehow managed to delete it with my clumsy pie fingers. I should/could re-write it…but I haven’t done a post in so long I need to get something published asap…before people lose complete interest in my blog! Essentially I wrote that it was amazing. I’m going to be wearing pieces from the collection during my coverage of iD Fashion Week…soooo you’ll get to see super awkward photo’s of me wearing my favourite picks soon.

Here’s a little info from the press release…

I Will Be Good,suggests that this season’s muse has been anything but. Shehas instead been retained by the authorities, writing out lines on the blackboard in the Detention Room; “I Will Be Good, I Will Be Good, no, I Will Be Me…”

Tough, independent, rebellious women, the essence of punk culture, and innate knowledge of deconstruction and reconstruction are all much loved narratives within the NOM*d story. These themes have perhaps never been so present within one collection, as they are in “I Will Be Good”. Designer Margarita Robertson and her team have referenced the collection with a melding of the traditional NOM*d school of thought and fresh new ideas to educate NOM’d lovers.



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Roller Blaze

Roller Blaze is Dunedin jewellery label ‘Creeps and Violets‘ third collection and for this latest installment, designer Steph Miller is keeping with her notorious 90s aesthetic. Roller Blaze harmoniously amalgamates the rough and raw with the supremely feminine in a range you’ll find full of shiny stars, melting flowers and hand-painted candy coloured daisies. I am super keen to get myself some of the dainty daisy pieces…they are as cute as can be!

Photography: Emily hlavac green
Models: Kayleigh and Ollie @ alimcd
Makeup: Katy parsons EHGCAV3Product_18

The Dreamers

This winter season, RUBY’s The Dreamers captures the moment in time when your mind is halfway between reality and dream.  Inspired by director Sofia Coppola’s cult classics and the melancholy-sweetness that they embrace, the RUBY Autumn/Winter 2014 collection pays homage to the rebellious and free-spirited youths of the 1968 student riots in Paris.

This is a side of RUBY I haven’t seen before…A darker side. I like it! I want that checkered shirt pretty bad.

Photographer: Steven Chee @ DLM

Model: Tatyana Gillam @ IMG Models

Stylist: Amelia Holmes

Make-Up: Amber D @ M.A.C Cosmetics

Hair: Rachael Brook @ DLM

RUBY Autumn 2014 Campaign 4

RUBY Autumn 2014 Campaign

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Emerging designer finalists….

 The highlight of iD Dunedin Fashion Week for me is always the iD International Emerging Designer Awards. These always blow me away, with the most incredible examples of innovation and creativity from some of the world’s up-and-coming fashion designers. From almost 100 entries, 31 designers from nine countries have been selected to show at the prestigious event held on April 3 2014. If there’s one event you should attend at iD this year…it’s definitely this awards show! Here’s the eight finalists selected from New Zealand.

Lucilla Gray of Massey University

Lucilla Gray

Hannah Louise Heslop of Otago Polytechnichannah louise heslop (1)

Sophia Hattingh of AUTsophia hattingh-collection image

Justine Tindley of Otago Polytechnic

Justine Tindley

Jack Hill of Massey UniversityJack Hill Collection Image

Georgia Ferguson of Otago Polytechnic

Georgia Ferguson

                    Sarah Morovic of AUT

Sarah Morovic

Rupert Smiles

I like my over night bags to be strong-so they can withstand the weight of all the unnecessary crap I think I need while I’m away, aesthetically pleasing and of good proportion-as to not be too awkward to lug around.

Dunedin based designer, William Hyndman has managed to create an over-night bag that fits all the criteria of what I look for in a bag and more…you can also get your bag personalised with your initials embossed into it!!! Creating his own line of bags came about due to his un-ending search for the perfect overnight bag, to no avail Will decided to make his own.  Armed with a fashion design qualification and as a keen sportsman, with  love of the outdoors, Will wanted to create a bag that was not only functional and durable but also one that looks good. Rupert Smiles bags are made from 100% waterproof canvas, New Zealand deer leather and heavy gold hardware. They’re currently available in two sizes, with new colours being introduced weekly. You can get one here.

Who wouldn’t want to buy a bag off this guy…





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